About - Baby and Kids Organic Clothing - Huxbaby

Dreamt up in Melbourne and inspired by their imaginations, Huxbaby lets little ones be themselves. It’s a brand made with love and magic. And you’re invited to dream bigger with us.

It’s a wonderful thing, to be yourself.

Which is why our kind of fashion is far from fast or copy paste. Inspired by the magic of childhood imagination, our ambition is to create clothes that help little ones be themselves.

Our fresh yet timeless pieces are perfect for passing between siblings, family and friends. From buttery soft organic cotton to ultra plush shearling, velvety fleece or cloud-like knits—we craft for comfort, durability and irresistible handfeel. Our seasonal collections are limited edition, which keeps us from overproducing and means little dreamers are free to do just that—play, explore, and be their magical selves.

Get To Know Our Founders: Jen & Elad

Everyone loves a good meet-cute. How did you two meet?

“We met at the park! It was in the olden days, pre-social media or dating apps. I had a prehistoric Nokia phone that I didn’t carry around since it was a brick, but I needed to know the time…Elad just happened to be walking past. As they say, the rest is history!”

Tell us about your first baby: how was Huxbaby born?

“I was in my late 20s, and my friends were starting to have babies…which meant I spent a lot of time in children’s stores searching for presents. The more I browsed, the more I saw a Huxbaby-sized gap for cool, fun, magical clothing for little ones.”

Names are important. So, what’s the story behind the name ‘Hux’?

“Hux means ‘soul’ — once we heard it, we couldn’t stop saying it! It’s become the soul and heart of our brand, and there’s even a couple of characters named from it: Huxbear and his little sister, Huxette.”

Now, tell us about your other babies. Names, ages, favourite dinosaurs?

“We have two beautiful daughters Zoe (8) and Riley (3).

Zoe is our creative and caring star, always choreographing dance routines, playing with her dolls and adding a little sparkle to everything she does.

Then there’s Riley, our unstoppable bundle of energy. From the second she wakes up, she’s on the go, with an unshakable love for two things: unicorns and the colour purple.”