Our World Of Magic
Welcome to the official home of our unique Hux characters. More than a fashion accessory, they’re a figment of childhood imagination and a reminder that the best thing you can be is yourself.
Huxbear
“For my half birthday I’d like a big book and an even bigger cake. One of which I plan on sharing.”
About: The wisest of our magical bunch, this little bookworm loves to learn. Some say he’s an old soul—we say he’s a little leader. He marches to the beat of his own drum and always does what’s right. Unless it’s tidying his room.
Motto: I’m me and that’s all I need to be
Hobbies: Games, puzzles, reading
Exemplifies: Courage
Huxette
“I can’t wait to discover what I don’t know now. If only I knew how.”
About: Huxbear’s little sis—but there’s nothing small about this bear. Clever, curious, and confident, she’s a fierce defender of her friends, a fearless explorer, and is full of ideas. Just don’t leave her alone with a wall and a permanent marker.
Motto: I’ve got an idea…
Hobbies: Exploring, colouring, problem-solving
Exemplifies: Confidence
Kel
“I won’t rest until I’ve achieved my personal best. Well, maybe just one quick nap.”
About: This competitive koala loves sports almost as much as he loves sleeping. He brings fairness to the playground and always makes time for self-care. A high-achiever, he throws himself into everything he does. He even fell out of a tree once.
Motto: The best I can do is my best
Hobbies: Sports, napping, climbing
Exemplifies: Dedication
Percy
“Sticks and stones may break my bones but does anybody have anything to eat? I’m starving.”
About: Mischievous, wild, and full of energy—Percy loves being the centre of attention. Whether swimming, diving, or making fish muffins, he always tries his best. To parents? He’s a perfectly polite penguin. Until he’s hangry. Then it’s every fish for themself.
Motto: Water off a penguin’s back
Hobbies: Swimming, performing, eating
Exemplifies: Independence
Freckles
“I’m not tired, I’m just daydreaming.”
About: A sensitive, compassionate, and creative soul—there’s no better friend than Freckles. She’s a shoulder to lean on and always there with a reminder to look on the bright side. But funny how she disappears whenever it’s time for bed.
Motto: Sensitivity is a superpower
Hobbies: Drawing, painting, talking
Exemplifies: Sensitivity
Dino
“I may have little arms but I’ve got a big heart. And a monster truck.”
About: Social butterfly? Try social dinosaur. Fun, loving, and patient, he’s always hatching up new ways to play. You can often find Dino digging for dirt. He’s not afraid of a little rough and tumble either—especially if it involves his favourite toy truck.
Motto: Let’s go outside!
Hobbies: Digging, being outdoors, trucks
Exemplifies: Kindness
Betty
“Cookies is just more cookies.”
About: Smart, sweet, and humble, she’s a whiz at numbers and science. And when she’s not crunching carrots with her pals, she’s perfecting her signature cookie recipe—which she plans to share at her next tea party. After she taste tests the next few batches, first.
Motto: Life is sweeter when we’re together
Hobbies: Maths, science experiments, baking
Exemplifies: Intelligence
