Organic cotton is grown without the use of toxic pesticides and synthetic fertilisers. All of our organic cotton is certified, ensuring they contain a minimum of 95% certified organic fibres.
Presently, 80% of the cotton used in our range is organic cotton, a number which we are very proud of and see continuing to grow.
Organic cotton has many benefits - it’s biodegradable, produced without pesticides and most (about 80%) of the global crop is rain-fed. It also promotes soil health and helps lock CO2 into the soil, helping to mitigate climate change. Compared to conventionally grown cotton, organic cotton is safer for both the people working with it and for the end user.