Tiny Feet, Small Footprints
We live in a magical world. So, it’s our mission to create considered pieces that don’t harm it.
It starts with production—we do so ethically and sustainably to minimise our environmental footprint. We’re proud that organic cotton and recycled fabrics are a core part of our range.
Our clothes are also made to last. Pieces that get passed down between siblings and friends is what we live for—and what we’re known for.

Organic Cotton
Organic cotton means no toxic pesticides, no synthetic fertilisers, it’s biodegradable, helps promote soil health, mitigate climate change, and uses way less water. Basically, nothing nasty. Naturally.
The best news? All the organic cotton we use is all certified.
Recycled Materials
All of our swimwear and outerwear is made from GRS-certified recycled polyester—because the world doesn’t need more new plastic.
Our recycled polyesters come from plastic materials that are collected and given a new life. And that GRS tick of approval? It’s the gold standard certification for recycled materials. Like you at bedtime, it’s super strict.

Considered Design
Consider us a fashion house, for kids. Our pieces are custom-made and our fabrics are 100% unique—we develop the weave, weight, stitch, colour, and design of all our prints in-house.
We’re intentional in our functionality and sustainability, creating reversible styles and pieces with longevity in mind—intended to be shared and passed down between siblings, neighbours, and family friends.
Ethically Made
Our supply chain is fair, transparent, and ethical. We regularly meet with our suppliers to ensure they’re fully compliant with the Huxbaby Supplier Code of Conduct—that means fair wages, no child labour, workers’ rights, and gender equality.

Healthy Garments
Our garments are free from harmful substances like lead and phthalates, and we only use kid-friendly dyes (free from nasty AZO).
Each season, our garments are analysed by an accredited third-party testing laboratory. So you can sleep better at night, knowing we care about the safety of your little ones.
Recycled Packaging
Packaging is unavoidable: we need it to safely transport our products. However, we recognise packaging has a huge impact on our planet.
We’re working hard to remove, reduce, and reuse packaging where possible. We use 100% GRS pre-consumer recycled LDPE, which helps protect your order and is gentler on the planet, too.